Who owns it?
The Liquor Merchants Association of Australia owns the publication
and its associated website, Drinks Guide Online.
Editorial Policy:
Drinks Guide is the only publication that keeps the
trade up to date on all products, prices and industry suppliers. It is a business
guide that contains information readers will be able to refer to time and time
again.
Content:
Drinks Guide is the essential buying
guide for the liquor industry with up to date website links and
references. A 400+ page tabbed binder, the catalogue contains
over 14,000 local and imported product listings, packaging, size
and wholesale pricing details and a list of new products and
releases with price changes highlighted.
For the first time, the Drinks Guide will contain
100 pages of editorial, covering business essentials for the industry including
but not limited to ready reckoner formulas, tax guidelines, where to look
for information on WorkCover and Industrial relations, wine region information
and a breakdown of all liquor licenses in the country.
A list of the top cocktails around the country will also be listed. Additional
useful online resources include a calendar of local and international events,
and a services and suppliers directory.
The new-look and easy to read format means Drinks Guide will
have a shelf life of 12 months, containing many reasons for readers to refer
back to it during the year.
Distribution:
Drinks Guide is available through subscription
only, with each subscriber receiving six editions of Drinks
Trade magazine in addition to online access for a period
of twelve months. Click here for information regarding subscriptions.
The catalogue has a targeted distribution of liquor stores, hotels, pubs, clubs, restaurants, suppliers, wholesalers and distributors. Bulk subscriptions to the catalogue give participating companies the opportunity to distribute copies to their own network of contacts.
Drinks Guide includes:
- Nielsen Report
- Alcohol beverages advertising codes & guidelines
- Australian wine regions overview
- Taxation
- Ready reckoner
- Major liquor and hospitality associations
- Banner group listings
- Responsible service of alcohol courses (RSA)
- Occupational health and safety
- Industrial relations
- How to obtain a liquor license
- Liquor license breakdown by state and type
- Liquor license breakdown by banner group and channel
- Standard Drink Guide
- Beer, Wine & Spirits shows
- Top 20 customer cocktails
- Top 20 bartender cocktails
- Supplier Profiles
- Suppliers' directory of all essential contact details and websites
- Full product list (updated monthly) noting relevant supplier/s
- Available package sizes and carton quantities
- Wholesale price per carton - for all products
- Links to brand websites & wholesaler ordering portals, where applicable
- Calendar of local and international industry events
- New products & releases listing refreshed on a monthly basis
- Services & Supplies directory – contact details of companies supplying essential services to the drinks industry
- Advertising opportunities for suppliers to build brand awareness, highlight new products & releases and product release details directly to decision makers via trade advertising online and in print. Click here for information regarding advertising.
More Information?